Pixelator. Abstractor. You had me at "subversion."

If you’re like me, you remember the first time you drove east 94 out of Saint Paul and saw the new ClearChannel electronic billboard and thought, “what the hell is that godawful thing."

As with any development in advertising, you can love it, leave it, or turn it against itself.

Thank you Brain Sells for uncovering a few artists who are experts at repurposing and manipulating modern electronic advertising.

I say any day a billboard gets subverted is a good day.

So you take some foam core. Make a grid thing the size of the video screen/digital panel that you want to mess with. Tape some heavy frost diffusion gels on it. And go cover up said screen or panel.

You can start out slow and subvert smaller screens at first.

Then move up to bigger ones.

More of this at Jason Eppink Flickr page. Totally worth the trip.

Or skip the mood lighting and get straight to the point:

Yow. Good burn. By AntiAdvertisingAgency as a part of their Light Criticism campaign.

Finally, after a long day of subverting, Ji Lee’s ABSTRACTOR turns video screens into a single bar of morphing colors and is “great for parties, sleeping and yoga.”

posted by Bill on Sep 17, 07:39 AM. Filed under  

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